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The UAE has introduced a first-of-its-kind licensing framework for financial influencers, setting strict rules for who can legally promote financial products online.
The new regulations impact influencers and the companies that partner with them, including fintech firms, PR agencies and brokerages.
Our Associate, Zaainab Kamran, provided expert commentary to Lexology PRO, highlighting how the framework expands the definition of financial recommendations and what businesses must do to stay on the right side of the law.
