JULIET SU

Juliet Su serves as Advisor | Asia Markets Expert at NeosLegal, advising clients on Asia market entry, strategic partnerships, and cross-border capital formation across Greater China and Southeast Asia. She is also Managing Partner & Ecosystem Lead at NewTribe Capital in Dubai, where she invests in early-stage Web3 companies and develops ecosystem partnerships across MENA and Asia, consistent with the firm’s “investing in people” thesis.

A serial entrepreneur with substantive experience in Chinese corporate development and an extensive Asia network, Juliet focuses on the institutionalisation of Web3, including real-world asset tokenisation, stablecoins, founder governance, and the UAE’s regulated digital-assets environment. She provides practical guidance to founders operating in the UAE, including fundraising playbooks aligned to regional regulatory expectations, and is a regular speaker at industry forums.